Every year Google makes many changes to its algorithms. Understanding these changes is essential to ranks any website on the search engine which makes all the difference between online success and failure. Google assess every site depending upon the several ranking factors; the best SEO company in Delhi NCR will make strategies to target these changes in order to rank your website higher.
You can rank your website on the first page of Google by keeping following ranking factors in mind.
1. Direct Website Traffic
Direct traffic is the most important ranking factor in 2019 for any search engine. It can be achieved through user typing in your URL or accessing it from the website they have bookmarked. Direct traffic is a signal to Google that users are visiting your site for information, products and services. It creates trust from the customers’ point of view and brand awareness among people.
You can increase your direct traffic by giving visitors good user experience. If your website is easy to navigate and they can find answers to their questions, more users will revisit your site. Also, the best SEO company in Delhi NCR will optimise your site as per search engine in order to get more relevant traffic.
2. Time on site
Time on a site is another major ranking factor for Google algorithms. Once the visitors are on your site, you want to keep them there for as long as possible. But why time on a site is so essential? This is because the search engine can know the content on your website is relevant and valuable to the visitors according to the searches. If the visitors on your site are not staying above 30 seconds, then this sends a signal to the search engine that the content on your website is not fulfilling the needs of the audience. It will negatively impact your search engine rankings.
You can increase the engaging time of the visitors on a website by –
• Creating attractive content to keep users reading
• Use small paragraphs rather than large
• Use various subheadings and points
• Use images, gifs and videos to engage users
• Responsive web design or mobile friendly website
3. Pages per section
The other major ranking factor for 2019 is pages per section. It simply means the number of pages that visitor access while visiting your website. Pages per session are important because it tells the search engine the content written on the site is compelling the users to access other web pages. The average of pages per section is two, above two is what you should aim for.
If you want users to access other pages of your site, then increasing the quality of your content is a must. Also, your website should be easy to navigate for the users’ convenience.
4. Number of domains referring
The numbers of domains pointing to your site are the dominant ranking factor in 2019. A referring domain is the number of reputed websites that are vouching for your website. It could be for the content on your site, the products or services that you are offering.
To get more backlinks or referring domain, one has to create high-quality sharable content. This method is also known as link building SEO strategy. If you are looking to rank on the first page of the Google, then hire SEO expert India Deep Bhardwaj